Richard Flora

Founding Partner


Rich graduated from Seton Hall University in 1981 with a degree in Business Administration with a concentration in Marketing. He was a member of the varsity football team rising to Captain in his final year. He began his career in the Financial Services industry at Merrill Lynch as a Club Level Advisor, and later became a Vice President at Smith Barney. In 2004 Rich founded Key Client. With 34 years in the financial services industry, he has extensive experience and demonstrates exceptional ability in advising individuals and business owners in all aspects of portfolio management and offers a holistic approach to saving and investment for retirement, education, insurance and estate planning needs.

Rich has been training and teaching traditional martial arts for 30 years and owns, operates and teaches at his martial arts school in Madison, NJ. He has been an adjunct professor at the College of St. Elizabeth in Madison, NJ, and was Treasurer and past Executive Board Member for the Zoological Society of NJ in support of the Turtleback Zoo in West Orange NJ. Rich is also a member of the Elks Club in Madison NJ. He is an avid reader and focuses primarily on martial arts history and philosophy and historical novels.  Rich has been married for 39 years and resides in Rockaway Township, NJ. He has two kids and two grandchildren.